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Magic Hat Brewing introduces new pumpkin ale By DBR Staff Writer
The Magic Hat Brewing Company has introduced Wilhelm Scream, it's first-ever pumpkin ale that's named for the iconic scream sound effect that’s been used in over 200 movies.
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Heineken introduces BrewLock draught technology for cruiselines By DBR Staff Writer
Heineken Global Duty Free has introduced new 100% recyclable draught technology BrewLock for supply in cruiselines and ferries.
Alcoholic > Beer > News Firestone Walker to launch Velvet Merkin oatmeal stout in September By DBR Staff Writer
US-based Firestone Walker Brewing will launch its new barrel-aged oatmeal stout known as Velvet Merkin in September this year.
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Samuel Adams expands beer range with new Kosmic Mother Funk
By DBR Staff Writer
Samuel Adams, an American brand of beer brewed by the Boston Beer Company, has expanded its beer range with the introduction of new Kosmic Mother Funk Grand Cru.
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Molson Coors to distribute Heineken beers in Canada
By DBR Staff Writer
Molson Coors Brewing and Heineken have extended their marketing partnership in Canada, wherein the former will distribute five additional Heineken brands across the country.
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Diageo announces a new beer with a dark past, Guinness Beer goes blonde
By DBR Staff Writer
A beer with a dark past is coming to a store near you in September. Guinness® Blonde™ American Lager, from the makers of iconic Guinness Stout, is made in the famed American brewing city of Latrobe, Pennsylvania. Guinness® Blonde™ American Lager uses American hops and Guinness' world famous 125-year-old Guinness yeast.
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Ninkasi Brewing to roll out Oktoberfest and Venn beers in September
By DBR Staff Writer
Oregon-based Ninkasi Brewing is set to roll out two lagers, Oktoberfest and Venn, in September 2014.
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Denver Beer uses Ball's Dynamark to encourage exploration
Denver Beer Co. (DBC) is releasing two of its most popular brews in 12-ounce cans from Ball Corporation.
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Montejo brings its Authentic Mexican flavor to The United States
Beer drinkers in the southwestern United States can quench their thirst for a unique, refreshing and authentic Mexican lager when Montejo arrives at bars, restaurants and at grocery and convenience stores in September.
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Merchants of beverage debuts
By DBR Staff Writer
Merchants of Beverage, the NEW luxury e-commerce site offering a highly curated assortment of handpicked world-class wine & spirits, officially launches to the public.
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Redd's Apple Ale takes a turn for the wicked
Redd's is introducing Redd's Wicked Apple, the first refreshingly hard ale of its kind.
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Wells & Young’s to launch two new beers in UK
By DBR Staff Writer
British brewing company Wells & Young’s will launch two new beers, just in time for the Great British Beer Festival.
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Blue Moon Brewing Company introduces Blue Moon Cinnamon Horchata Ale
By DBR Staff Writer
This August, Blue Moon Brewing Company is introducing Blue Moon Cinnamon Horchata Ale.
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Buy the latest industry research online today!
The Brazilian Beer, Cider & Pre-mixed Spirits Market: What Consumers Drink and Why? 31 October 2013 Why was the report written? Marketers in the Beer, Cider & Pre-mixed Spirits market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Beer, Cider & Pre-mixed Spirits market they account for, and which consumer trends drive their behavior. What is the current market landscape and what is changing? As consumer confidence increases with economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the organized retail market has been characterized by an increase in the amount of discounted and own-brand products. Beer &Ale, Flavoured Alcoholic Beverages, Lager, and Low Alcohol Beer & Lager are not considered essential items and therefore consumption patterns have been negatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the medium and heavy frequency bands and the amount of non-users should decrease. What are the key drivers behind recent market changes? Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having. What makes this report unique and essential to read? The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors. Buy online from $7990