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Anheuser-Busch brings Belgian beer café concept to America

DBR Staff Writer Published 15 November 2011

Global brewing giant Anheuser-Busch InBev has revealed its intentions to launch the Belgium bar concept to the US, with plans to open ten locations of 'The Belgian Beer Cafe' during the next few years.

Belgium is home to lot of global beer brands produced in all different styles. Belgian-style beers are already popular in the US.

The Belgian design firm Creneau International and Interbrew, a Belgian beer company, have come up with the concept.

Creneau has managed to build many beer cafes in Asia, the Middle East and Europe. The design agency is now going to bring the idea to North America.

The first Belgian Beer Café in the US is set to open at Newark Airport in the next few months, Public Radio International reported.

The Belgian Beer Café has presence in France, Holland, Czech Republic, Hungary, Australia, New Zealand, Ukraine, Switzerland, Dubai, Qatar, Abu Dhabi and Japan.

A Belgian Beer Café requires 1,500-4,000sqft space for the restaurant and an additional 500-1,000sqft for the kitchen.

Belgian Beer Café venues offer an extensive range of Belgian beers from a wide variety of Belgian brewers.

Some of the brands on the menu include Stella Artois, Leffe Blonde, Belle-Vue Kriek, Hoegaarden, Straffe Hendrik and Adriaen Brouwer.

The café's food menu features classic Belgian items including soups, salads, entrees and desserts along with local cuisine that compliments the café theme.