Beer consumption in Illinois goes down: Beer Institute
Consumption of beer in Illinois State has gone down, when compared to five years ago, according to a study by Washington-based Beer Institute.
The state reported a per capita consumption rate of about 53 six packs in 2011, compared to 56 six packs in 2007, reported Pantagraph.com.
The downfall resulted in Illinois slipping from its long-held fifth position to sixth in beer shipments, after California, Texas, Florida, New York and Pennsylvania.
Associated Beer Distributor of Illinois (ABDI) executive director Bill Olson said the push by hard liquor companies to promote their products on television has boosted sales of spirits, which cuts into beer sales.
Taylorville-based Gagne Distributing manager Paul Gagne said factors like the economy and a harsher winter all play a role.
According to the Beer Institute, areas like Wisconsin reported beer consumption of 36.2gal on a per capita basis in 2011, compared to 28.9gal in Illinois, whereas, Iowans consumed 33.7gal per capita and Missouri consumed 31.1gal of beer.