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TSG Consumer Partners buys 22% stake in BrewDog

Published 11 April 2017

US private equity firm TSG Consumer Partners has acquired about 22% stake of BrewDog, a multinational brewery and pub chain based in Ellon, Scotland.

The American firm is investing £100m in the business and spending £113m to buy shares from co-founders Martin Dickie and James Watt..

With the new investment, the enterprise value of Brewdog has reached up to £1bn.

Brewdog claims that with the £1bn valuation, its shares are now worth about 2800% of their original value in February, 2010.

Brewdog was founded in 2007 by James Watt and Martin Dickie. The beer company took the support of The Griffin Group in 2009 and now from TSG.

The Scottish craft beer company stated that it is only a minority stake sale for investment and that the stake is not being sold completely. Majority of the stake is being held by the co-founders and the company will still be run by them, Watt and Dickie stated.

Brewdog co-founders James Watt and Martin Dickie said: “Our new partners, TSG are also completely aligned with our stance on independence, and this remains entrenched into our articles of association.

“This new deal gives us the firepower to compete globally with the mega beer corporations and their faux craft beers, whilst remaining fiercely independent.”

Yorkshire Post quoted TSG Consumer Partners managing director Blythe Jack as saying: “BrewDog is an ideal fit for TSG’s mission, which is to partner with visionary founders building next generation consumer brands.

“The company is truly a pioneer and leader in the rapidly emerging international craft beer market. We look forward to working with BrewDog and its founders as it continues to innovate, expand and harness a unique rebellious energy.”

Through the years, Brewdog has grown from a small brewery in Fraserburgh, Aberdeenshire to a company with cult following and has become one of Britian’s fastest growing companies in the recent years. Presently, Brewdog has about 44 bars around the world and exports to 55 countries.


Image: BrewDog receives £100m investment from TSG Consumer Partners. Photo: Courtesy of BrewDog.