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Coors Light sails to Dominican Republic

DBR Staff Writer Published 23 March 2011

North American brewing giant Molson Coors Brewing Company has expanded the availability of Coors Light in the Dominican Republic, the largest beer market in the Caribbean, where the light beer category is estimated to make up more than half of the country's overall beer volume.

Molson Coors Brewing Company Latin America, Central America & Caribbean chief officer said the introduction of Coors Light to the Dominican Republic is perfectly timed with the market's growing enthusiasm for American beer and the unique drinking experience provided through the company's cold activation technology.

Retailers across the Dominican Republic will now carry Coors Light bottles and cans. All packages will feature mountains on the Cold Activated label that turns blue when Coors Light has been chilled to the perfect temperature for ice cold refreshment.

The company acclaims that Coors Light is now one of the fastest growing international beer brands worldwide due to its distinctive brand positioning as a light, easy-to-drink, cold and refreshing beer.

Molson Coors Brewing Company brews, markets and sells a portfolio of premium brands such as Coors Light, Molson Canadian, Carling, Blue Moon, and Keystone Light across North America, Europe and Asia.

It operates in Canada through Molson Coors Canada; in the US through MillerCoors; and in the UK and Ireland through Molson Coors UK.