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Henry's Hard launches new line of light and refreshing spiked sparkling waters

Published 06 March 2017

MillerCoors' Henry's Hard brand is expanding its reach with the launch of a new line of light, spiked sparkling waters.

At 4.2 percent alcohol by volume, Henry's Hard Sparkling has a crystal-clear appearance, a sparkling effervescence and is available in two lightly fruit-flavored options:

Hard Sparkling Lemon Lime: At 93 calories and 2.9 grams of carbohydrates, a pleasant citrus aroma is highlighted by notes of lime and lemon zest, resulting in a tart and slightly sweet flavor.

Hard Sparkling Passion Fruit: At 92 calories and 2.6 grams of carbohydrates, hints of passion fruit and an aroma highlighted by berry notes result in a pleasing touch of tartness.

As the popularity of sparkling water has grown, Henry's Hard Sparkling joins together this beloved drink style with a kick of alcohol, giving people the best of both worlds as they maintain a balanced lifestyle.

MillerCoors marketing director for Henry's Hard Sparkling Josh Wexelbaum said: "Henry's Hard Sparkling is perfect for those looking to treat themselves, lightly.

"Whether it's following a group spin-class or during a post-softball game toast with friends, Henry's Hard Sparkling offers everyone the option for a lighter celebration."

Henry's Hard Sparkling is the most recent offering from the Henry's family, which launched Henry's Hard Soda, the No. 1 hard soda brand, in 2016.

Wexelbaum said: "We're excited for Henry's Hard Sparkling to join the Henry's family so fans can have even more options to 'Live Hard-ish'."

MillerCoors will support Henry's Hard Sparkling with a robust national marketing campaign, including advertising on high-profile partners such as TBS, Food Network, Bravo, USA, EPSN and Comedy Central, a digital presence on Men's Health and Women's Health, traditional print media support and public relations.

Henry's Hard Sparkling is available at most grocery and liquor stores in 6-pack 12-ounce bottles.

Source: Company Press Release